// how it works
How Kestrel AI Works
From setup to qualified leads in under 7 days
Step 1: We Build Your Conversational AI
First, we learn about your business — your services, your ideal customer, your qualifying questions. Then we build a custom assistant trained on your business. It knows your pricing, your services, your service area, and the questions that separate serious buyers from tire-kickers.
No generic chatbot. Your assistant is trained specifically for your industry and your business.
Step 2: We Install It On Your Website
Next, we install your Conversational AI on your website. It takes less than 5 minutes — just one line of code. The assistant appears as a chat widget in the corner of your site, ready to engage every visitor the moment they arrive.
Works with any website platform — WordPress, Wix, Squarespace, custom HTML, anything.
Step 3: It Qualifies Every Visitor 24/7
When a visitor lands on your site, your Conversational AI engages them in a natural conversation. It asks qualifying questions based on your criteria: What service do they need? What's their timeline? What's their budget? Are they a decision-maker?
Every conversation is logged. Every lead is scored. Qualified leads trigger instant email alerts to your team with full conversation transcripts and contact details.
Step 4: You Close More Deals
Instead of calling 100 leads to find 5 serious buyers, your team only talks to pre-qualified prospects. Your Conversational AI has already filtered out the tire-kickers, answered basic questions, and captured contact info.
You get a daily pipeline report showing new leads, lead scores, and conversation summaries. You focus on closing — we handle the rest.